Society of Interventional Radiology

SIR membership

The Society of Interventional Radiology advocates for members of  this exciting field of medicine. The Communications Director engaged me to help with a diversity and inclusion campaign. We came up with the theme “I am IR” and throughout all collateral highlighted the diverse people who enter the field. 

The campaign was so well-received that SIR expanded it beyond the initial membership drive, using it across multiple channels to engage members.

After the success of this project, the communications manager referred me to the editor of “IR Quarterly,” the Society’s member journal. I wrote two articles: one on the role of IR in trauma and one on IR for women’s  health. 

Focus areas: membership marketing, content development