Market Connections

multiple market connects projects

Market Connections delivers actionable intelligence and insights that enable improved business performance and positioning for leading business, government agencies and trade associations. The custom market research firm is a sought-after authority on preferences, perceptions and trends among government executives and the contractors who serve them, offering deep domain expertise in information technology and telecommunications; healthcare; and education.

Since 2013, I have been the company’s contract content strategist and writer. As an integral part of the Market Connections team, I have contributed to the blog (interviewing clients and researchers) and written dozens of white papers for clients (including Booz Allen, PSC, SolarWinds, Brocade, Deloitte, Dell, Qlik, Nutanix, and more).

Focus areas: content strategy, content, stakeholder communications.

Susan is extremely talented at turning technical information and interviews with subject matter experts into cohesive white papers and marketing collateral. She has expertly incorporated market research results into white papers to help validate a company’s expertise and positioning. I am always amazed by her ability to really hear what the client is saying and turn it into a targeted, clear and effective piece of marketing communications.

Monica Mayk

Former VP Client Services, Market Connections