American Pregnancy Massage Association

AMPA

The American Pregnancy Massage Association was founded to help massage therapists have a great impact on helping women through pregnancy. The challenge was to communicate with a variety of stakeholders: massage therapists, educators, and the industry leaders. 

We created a marketing strategy that involved a grassroots effort to educate the entire community about the importance of advanced training in pregnancy massage. We then hit the road, attending massage conferences to engage with the community. 

The response was amazing. Industry leaders were thrilled to have an organization focused on pregnancy massage, and therapists were happy to have a community where they could learn.

Focus areas: marketing strategy, content, stakeholder communications, meeting and events.

I knew to be successful that I had to have a national reach, but I had no idea how to do that. With Susan’s help, I was able to visualize how to reach our goals. She not only created an marketing strategy, she created all of the marketing materials we needed to show up as professionals at massage industry conferences. I could not have done this without her.

Rick Morgan

Founder, American Pregnancy Massage Association